Meet the owner

Hi, my name is Nat.

I am the proud owner of this little lash brand, What the Fluff!

At the age of 34 i decided i wanted to take my passion for all things pretty and start my own business. I decided to train as a lash and brow tech in 2024 and the rest is history. 

In June 2025 i created a salon in my garden but extending my existing shed, i call it my 'shalon' and i started taking clients. I soon realised that the initial costs for materials was high and quality wasn't consistent across brands regardless of the price. I wanted to create a brand that was affordable, but still provided luxury products. Products that were beginner friendly, allowing us newbies to grow in confidence with reliable and easy to use products. Also products that stand the test of time, that experienced techs can get behind. 

I hope you love the products, all feedback is welcome and i am always on the look out for new products to expand the range.

XOXO 

Nat (wedding picture just because)